Target Marketing By Learning From Michael Port

By Davenport Magical Entertainment, L.L.C. | Atlanta Magician

Sep 09

Learning Target Marketing From Michael Port Is Great Fun!

Last night, I spent a great deal of time reading author Michael Port’s book “Book Yourself Solid” and I am really loving this book. I am currently reading three different books at once and ALL of them are GREAT! Seriously, they really are. But I am learning ALOT from Michael Port’s book “Book Yourself Solid.” No, I am not being paid by Michael Port or anything crazy like that. I have just really enjoyed his book and just my personal opinion so far, I would recommend his book.

Target Marketing

I honestly never knew that marketing and sales could be so much fun! I think one of the most important things I have learned from Michael Port is to go after the things that truly make me happy because when I am happy, I can serve my target market much better. Several things I have really enjoyed is business, investment, sales, marketing, the art of magic, video games and board games. Given this is the case and with the help of Michael Port’s book, I have targeted trade shows in which board game publishers, manufacturers, distributors and retailers all come together and where I can help board game publishers, manufacturers, distributors and sell their products to various different retailers, hobby shops and small businesses.

So, given that I have chosen to target this particular market, I started poking around on the internet to find some board game trade shows as part of my target marketing. Here is one board game trade show I found: GAMA Trade Show. The GAMA trade show seems to be a big and important trade show for the board game industry. Maybe one day, I will have an opportunity to do some trade show magic at this particular trade show. I also found a few other board game conventions as well on this website: Board Game Conventions.

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